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Performance follows your published articles, and gives each one its own page. Open it from Metrics → Performance in the sidebar. Its pages are Overview, Search, Traffic, Speed and SEO Health. An article appears here once it’s live on your CMS, with the status Published. See Article status. Search and indexing need Google Search Console, and readers need Google Analytics. See How metrics work for who can see Performance, the Google connection notices and the shared period control. Search and traffic rows belong to an article only when their full address matches its confirmed public address or a verified earlier address, redirect or canonical. A path without a host is not enough; ambiguous rows stay unattributed.

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Overview

The strip shows Clicks, Impressions, CTR, Avg position, Views and Avg engagement time for your published articles. Published articles lists every published article. Search it by title, sort it, and choose a row to open the article page. The ⋯ menu on an article row has View performance, Open in editor, AI visibility (the article in AEO & GEO) and Open live article. Article rows in the other Performance lists have the same menu. Below the table:
  • Rising articles | Falling articles: the articles that gained or lost the most clicks against the previous period.
  • Queries bringing readers: the searches that led to your articles.
Google Search results for your published articles.
  • Strip: Clicks, Impressions, CTR, Avg position, Articles with clicks and Articles on page one (an average position in the top 10).
  • Queries | Articles, Countries | Devices, and Search appearance.
  • Ranking positions: how many articles, clicks or impressions fall in the Top 3, 4–10, 11–20 and 21+ positions.
  • Opportunities: Striking distance (queries where an article ranks just off page one), Low CTR (articles that get fewer clicks than their position usually earns) and Declining (articles losing clicks or position). View all opens the full lists, with the query, article and figures behind each one.

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Traffic

Google Analytics for your published articles.
  • Strip: Views, Users, Engaged sessions, Engagement rate, Avg engagement time and Key events.
  • Views | Engagement time: your articles ranked by either.
  • Channels | Sources | Referrers: where readers come from. Visits from AI assistants such as ChatGPT are labelled AI assistant.
  • Countries | Devices.
  • Events | Readers: what readers did on your articles: Scrolled 90%, Outbound clicks, Downloads and Form submits.

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Speed

How fast your published articles load. Switch between Mobile and Desktop at the top. The list on the left has:
  • Performance score: the average Lighthouse performance score of your published articles, from a lab test.
  • LCP, INP, CLS, FCP and TTFB: loading, responsiveness, layout stability, first paint and server response, measured on real visitors’ Chrome browsers. Each shows Good, Needs work or Poor.
Choose a measure to see how many articles are good, and the articles sorted into Poor, Needs work and Good. When a group has more than five articles, choose +N more to see them all, with a Metric filter and sorting. Lighthouse scores lists each article’s Performance, Accessibility, Best practices and SEO scores and when it was Tested. Articles are tested weekly and after they go live. An article with too few visitors for Google to report real-user figures is left out of the real-visitor measures. Its lab test still counts.

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SEO health

Whether Google has indexed your published articles, and how they do on the SEO checks.
  • Strip: Indexed, Not indexed, Crawled in 30 days, Canonical mismatches, Rich results valid and Readiness passed.
  • Index status: each article’s Index, Last crawl, Canonical (Matches, or Differs when Google chose another address; point at it for both addresses), Sitemap (Listed or Not listed), Rich results (Valid, Partly valid or Errors) and SEO checks passed. Filter and sort the table, for example to show only articles that aren’t indexed.
  • SEO checks: each check that published articles fail, with its severity (Critical, Warning or Suggestion) and how many articles fail it. Choose a check to see those articles.
Weelkit asks Google about each article daily for two weeks after it goes live, then weekly.

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The article page

Open an article from any Performance table, or choose View performance from its ⋯ menu. The top of the page shows the article’s public address, its CMS status (for example Live on WordPress, checked when the page opens), and when it was published. Choose Open in editor to edit it, or AI visibility to see it in AEO & GEO.
  • Strip: Clicks, Impressions, CTR, Avg position, Views, Engagement and Users.
  • Search queries, Channels | Sources | Referrers, countries and devices (each split into Search | Visits), Search appearance, and Events | Readers.
  • Speed: the four Lighthouse scores and when the page was tested, the real-visitor measures (or “Not enough visitors for Google to report real-user figures for this page.”), lab timings, and What would help most. Switch between Mobile and Desktop.
  • Indexing: whether Google indexed the page, coverage, last crawl, canonical, sitemap, rich results, robots.txt and links to the page, with recent changes and an Open in Search Console link.
  • SEO readiness: how many SEO checks the article passes, and its fixes.

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Fixes

The fixes list shows what to do next: each failed check, and each opportunity found in the article’s search and traffic results, such as a query that ranks just off page one.
  • Choose Fix in editor to open the article in the editor at that item.
  • To set a fix aside, open its ⋯ menu and choose Dismiss. You need edit access to the article.
A fix closes by itself once its check passes. See To fix for how fixes work. If the article was deleted or isn’t in your organization, the page says Article unavailable.